Geomarketing & Data

Geomarketing is an innovative method which makes it possible to use the information the company has, in a more efficient way, and to use the territorial element for analyses purposes, the thing that is not possible to do with the traditional evaluation instruments.

Thanks to its ten-year experience and the use of sophisticated softwares, Europromotion is capable of coping with the marketing decisions, through the use of this new instrument.
In brief, the mapping - whether on desktop or on the Internet/Intranet - solves the equation as follows: VIEW + ANALYSIS = COMPREHENSION.

Understanding phenomena means making quicker decisions and shifting from the traditional view of the line-and- column data to the immediately-comprehensible graphic form, guaranteeing, thus, better-quality information and more efficient and incisive decision-making process.

A company database structure study has shown that over 85% of a company information is related to a geographic element: province, region, commune, post code, street, sales area, etc: nearly each database has columns that contain names of places, post codes, addresses, provinces, area codes. Geomarketing basically means, using this information to locate Customers and competitors, representing them with commune points, post codes or along the streets in which they are found.